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LOS ANGELES CHARGERS 2024 & 2025 SEASON
Lead Designer for the award winning Los Angeles Chargers’ creative team that received the 2024 Gold Honor Shorty Award for brand identity refresh. In my role as lead designer, I lead or co-lead major design systems and campaigns, direct large-scale photoshoots, and build cohesive visual worlds that connect fans to the franchise across every channel from stadium screens to global activations. My role extends from concept though execution: setting look-and-feel foundations, guiding design teams, and ensuring brand consistency across digital, print, and experiential touchpoints.
ALTERNATE UNIFORM CAMPAIGN
Co-led creative direction for the Chargers’ modern/throwback uniform initiative - engaging fans by blending nostalgia with a refined, contemporary identity. Established the foundational look and feel for each alternate uniform set in collaboration with ownership and Nike to align creative vision across digital, retail, and in-stadium platforms.
1990s - 2000s SUPER CHARGERS - Led creative execution from concept to rollout - directing player photoshoots, designing campaign assets, and creating the merchandise line that captured the era’s tough, gritty energy.
1970s CHARGER POWER - Oversaw photoshoots, styling, and direction, co-developed logos and lockups, and guided the creative team’s tribute to the organization's high-flying, golden-era roots.
MERCHANDISE
Oversaw production deliverables and developed extensive merchandise collections for the Team Store and campaign launches, selected works shown:
DIGITAL TICKETING & ADVERTISING
Directed look-and-feel systems for weekly ticketing campaigns - including single-game, mini-plan, and premium ticket sales. Partnered with marketing and paid media teams to test and optimize design performance across Meta and TikTok.
GAME DAY CREATIVE
Co-led the creative team responsible for transforming SoFi Stadium every home game. Collaborated with the Art Director and motion designers to develop new and original visual systems weekly, ensuring every game’s theme is unique, high-energy, and immersive.
INFINITY SCREEN & STADIUM CREATIVE - Designed content for the largest video board in sports, overseeing inner and outer screens, ribbons, and environmental graphics to create a cohesive, animated game-day experience.
DIGITAL GAME DAY CREATIVE - Led the design of fast-turn social, email, and web graphics before, during, and after games, maintaining visual consistency with in-stadium creative and campaign storytelling.
WEB & APP DESIGN
Led the 2025 visual refresh across all Chargers web and app platforms, elevating the franchise’s digital design system from textured and heavy to clean and premium. Designed cohesive UI components for ticketing, game-day guides, and SoFi Stadium information - improving clarity and usability for fans. Took ownership of this initiative following team downsizing, quickly reimagining and implementing new digital workflows to enhance design standards.
INTERNATIONAL GAME
Co-led creative development for the Chargers’ first international game in São Paulo, Brazil. Built the campaign’s visual system and designed the São Paulo lock-up logo, environmental graphics, and activations. Directed the photoshoot for an exclusive jersey collaboration with Corinthians FC and produced supporting materials for both Brazilian and U.S. fan events.
NFL DRAFT & FREE AGENCY
Designed content and co-led creative direction for the Chargers’ NFL Draft and Free Agency campaigns - Designing the team’s Draft overview cover and photo-op backdrops used during player signings. Produced digital and event assets that established a consistent visual presence across press, social, and stadium environments.
ANTONIO GATES HALL OF FAME INDUCTION
Spearheaded the creative direction for Antonio Gates’ Hall of Fame induction - from the NFL Magazine cover feature to event signage, digital displays, and print collateral. Built an elegant, legacy-driven visual system that celebrated Gates’ career with the sophistication fitting his status as an all-time great.
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